Why The Pineapple?

They say that if you have to explain a joke, then it’s just not funny. That is, unless you’re caught holding a pineapple, wearing a suit, on a beach in Cairns, in which case the ludicrousness of the situation becomes its own comedy.

But, there’s just something decidedly Queensland about pineapples (there’s even a well-known heritage listed one in Nambour), and well, wildPLAN is a Queensland-based company. So, why not hold a pineapple on a tropical beach to signify the launch of a Queensland-based professional planning practice. Wild, right?

Believe it or not, its iconic Queenslander status isn’t the only reason behind the marketing genius* of the pineapple. The pineapple, whose origins can be found in South America, was used a symbol of friendship and hospitality by the ancient peoples of what is now known as South America, and well, friendship and hospitality is decidedly wildPLAN.

– wildPLAN

*genius “may” (in this instance) be used in a typical self-deprecating Australian humour fashion.