Why The Pineapple?

They say that if you have to explain a joke, then it’s just not funny. That is, unless you’re caught holding a pineapple, wearing a suit, on a beach in Cairns, in which case the ludicrousness of the situation becomes its own comedy.

But, there’s just something decidedly Queensland about pineapples(there’s even a well-known heritage listed one in Nambour), andwell, wildPLAN is a Queensland-based company. So,why not hold a pineapple on a tropical beach to signify the launch of a Queensland-based professional planning practice. Wild, right?

Believe it or not, its iconic Queenslander status isn’t the only reason behind the marketing genius* of the pineapple. The pineapple, whose origins can be found in South America, was used a symbol of friendship and hospitality by the ancient peoples of what is now known as South America, and well, friendship and hospitality is decidedly wildPLAN.

– wildPLAN

*genius “may” (in this instance) be used in a typical self-deprecating Australian humour fashion.

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